Two Readers is Better Than One

This post is part of a social shopper marketing insight campaign with Pollinate Media Group®, Kellogg’s and The J.M. Smucker Company but all my opinions are my own. #pmedia #SamsClubBTS

In my first semester of graduate school, a panel of librarians working in different capacities in libraries around Austin came to speak to one of my classes.
I can’t remember a thing about this panel except that one of the librarians over the children’s department of the Austin Public Library system, talking about the summer reading program, said that the only prizes they gave out were books.
“We don’t want kids to read to get a donut or a free pizza. The reward for reading is more reading.”
This is probably in the top five most memorable things from my grad school experience, and I think about this all the time (and remember it when I read studies about how children who get a reward for coloring end up not wanting to color without a reward).
Anyway, while I’m always looking for ways to make reading fun and engaging for my children, I also try to make sure I’m not rewarding reading with unrelated prizes and incentives.
One thing that makes reading fun for me is sharing books with friends, and given the popularity of book clubs, reading groups, Goodreads, and other book-sharing sites and programs, I know I’m not alone.
I’m not quite up to starting a book club for my girls (yet!) but when we picked up a box of Kellogg’s Frosted Flakes at Sam’s Club last week and I saw the Scholastic “Start School Like a Champion” offer, the 2 for 1 book program, I thought of a fun way for my girls to share their love of books with friends and family.


When you buy any participating Kellogg’s® or J.M. Smucker product at Sam’s Club® from now through the end of September, you can pick one Scholastic book (they have more than 80 options) and you’ll get a copy and one copy will be donated to a local school.
There’s already two books for one purchase with this program, but I loved the idea of getting more than one reader for the book that came to our house.
After we read our copy a few times, I had the girls pick a friend or cousin they wanted to send it on to.
We wrote a little note in the front of the book with the date and a favorite page to look for, and then wrapped it in brown packaging and sent it off via media mail (which is super cheap – about $2.50 to ship a book anywhere in the U.S.).

My girls love mail, and we enjoyed imagining their cousins opening the mailbox and finding a surprise package just for them.
Because if there’s anything better than reading a good book, it’s sharing that book with someone you love.
P.S. Redeeming a book through this program is super easy – just buy any participating Kellogg’s or The J.M. Smucker Company product by 9/30/2016, upload your receipt at within 30 days of purchase, and then pick your book, while supplies last!

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1 Comment

  • Reply Kate Unger August 2, 2016 at 1:52 pm

    What a great program! We don't have a Sam's membership, but I like what you said about rewarding reading with reading. I am doing a summer reading bingo card with my son, and his reward when he completes it will be to go to B&N and pick out any book he wants. (He is also doing the library program which rewards with tickets to local attractions – water park, ice skating, etc.)

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